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Google’s Android Web notifications inch toward eliminating need for apps – Mobile Marketer

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April 22, 2015

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Google’s Android Web notifications inch toward eliminating need for apps
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
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The Royals appoints Snapchat to create innovative consumer interaction
E! network’s new drama series The Royals is the first show to host its recap series right where its key demographic is spending much of its time, on Snapchat.
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Reebok races into social gaming with Instagram virtual run and contest
Fitness footwear brand Reebok is taking Instagram users on virtual run through San Francisco as they hunt for a brand icon hidden within the images for a chance to win a pair of the new ZPump Fusion sneakers.
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The Frye Company crafts authentic consumer connection with Instagram docuseries
Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer.
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