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Facebook ad network expansion underscores value of buying history for mobile ads – Mobile Marketer

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October 8, 2014

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Facebook ad network expansion underscores value of buying history for mobile ads
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
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Cabela’s segmented SMS program gains 6pc weekly
LITCHFIELD PARK, AZ – A Cabela’s executive at the Mobile Shopping Summit 2014 said that segmentation has driven exponential growth of its SMS program, which sees 71 percent of sign-ups take place in store.
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Time Inc. fine-tunes mobile targeting with real-time social data
LITCHFIELD PARK, AZ – A Time Inc. executive at the Mobile Shopping Summit 2014 talked about how the publisher uses third-party data and what is trending on social media for more targeted editorial and advertising experiences.
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Domino’s Pizza serves virtual ordering assistant for mobile convenience
Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom.
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Google sets sights on messaging to shore up mobile role
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
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NY Times pushes engagement with NYT Now with offer of free access
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
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