Google gets lift from Motorola deal in Q2, but mobile paid search still an issue
While Google reported a strong second quarter overall, with a boost from its recently closed Motorola acquisition, the results do not do much to answer ongoing questions about how the search giant is monetizing mobile paid search.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Wendy’s orders bigger serving of mobile
Wendy’s has plans to make mobile a key element in its digital strategy going forward and as part of the big push, the fast food giant has rolled out a mobile application that is focused on providing important nutritional information.
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Chevy taps mobile video to drive dealership foot traffic
Chevrolet is running a mobile video advertising campaign that targets on-the-go consumers and aims to drive them to nearby dealerships.
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US Department of State drives participation, awareness via mobile app
The United States Department of State has teamed up with the 2012 London Olympic Games to encourage consumers to get active this summer through a mobile application.
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Omega aims for increased visibility via Android app – Luxury Daily
Luxury Daily today – Omega aims for increased visibility via Android app; Harrods bridges generational gap with youth-oriented in-store festival.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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How smaller brands can get in on the mobile marketing game
Mobile marketing is very much a “big brand, big bucks kind of game” at the moment.
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