Google exec: Mobile forces right blend of actionable sports content
NEW YORK – A Google executive at the 2015 Mobile Marketing Association Forum New York said Turner Sports’ narrowly targeted, relevant outreach to fans during the NCAA March Madness basketball tournament is a model for marketers to emulate in the mobile moments that matter.
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Schick exec says social media influencers catapult mobile video effectiveness
NEW YORK – A Schick executive at the 2015 Mobile Marketing Association Forum New York affirmed that tapping social media influencers on YouTube catapults the effectiveness and reach of mobile video advertising, provided that the influencers are allowed creativity to expand on the brand’s message.
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 GFK urges marketers to pay attention to new millennial values
NEW YORK – A GFK executive at the 2015 Mobile Marketing Association Forum New York explained the wants and needs of the new millennial generation and encouraged marketers to incorporate this behavior in advertising.
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SafeAuto exec: Failure a necessary step in learning mobile marketing
NEW YORK – A SafeAuto Insurance executive at the 2015 Mobile Marketing Association Forum New York said novice mobile marketers should experiment with different approaches, including ones that are likely to fail, to accelerate learning.
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TheSkimm catches eye of millennial women through Instagram
Newsletter startup theSkimm developed a feature for fans to save and upload quotes of the day to Instagram to raise greater awareness in the millennial demographic.
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