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Google bets big on smartphones to drive VR opportunities – Mobile Marketer

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May 19, 2016

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Google bets big on smartphones to drive VR opportunities
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
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Quaker State highlights marketing clichés via satirical, Onion-produced social campaign
Motor oil brand Quaker State is bringing a satirical spin to its latest social media campaign – created in conjunction with digital media company Onion Inc. – with a YouTube video that pokes fun at marketing fads used to attract customers.
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Darby Smart DIY site crafts deeper engagement with mobile video
Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
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