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Google beats Apple to market with music streaming as iTunes looks outdated
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.
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Coca-Cola places mobile at core of digital summer marketing
Coca-Cola is making a big bet on mobile and social this year to connect with consumers while outdoors in what the brand claims to be its biggest summer promotion to date.
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ABC tackles in-app metrics with new measurement tool
ABC is aiming to get a better understanding of its mobile application users for advertisers with a new trial program with Nielsen, pointing to the growing interest in mobile video and display advertising.
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Birds Eye, non-profits team up for SMS program to drive healthier meal choices
Consumer packaged goods brand Birds Eye and non-profits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices.
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