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Gmail Inbox revamp spells trouble for time-sensitive mobile offers – Mobile Marketer

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July 23, 2013

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Gmail Inbox revamp spells trouble for time-sensitive mobile offers 
Google’s recent revamp of the Gmail Inbox will impact how frequently users view promotional emails, spelling trouble for mobile marketers as smartphones become the preferred method for managing email.
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Red Bull elevates mobile strategy with retail promotion using SMS, QR codes, gaming 
Red Bull’s mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition.
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Bermuda Department of Tourism packages deals via QR codes
The Bermuda Department of Tourism is placing QR codes on its print ads to give users more information about the island and drive tourism.
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Popchips leverages digital stickers to insert brand into photo-sharing opportunities
Snack brand Popchips is driving brand awareness by enabling users to place a digital sticker in photos shared on various mobile social applications.
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Zillow Digs sees 236pc app growth, adds color search
Zillow Inc. has enhanced the iPad application for its home improvement business, Zillow Digs, by adding mobile color search and match.
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