Michael Kors targets early holiday shoppers via email gift guides
U.S. fashion label Michael Kors is kicking off its holiday marketing efforts through a continuous email campaign that offers recipients a click-to-purchase digital catalog or a print-out shopping list to bring in-store.
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Harrods entices international customers via wine e-boutique
London-based department store Harrods is looking to expand its customer base through a new digital wine boutique on its ecommerce site that contains shopping guides and serving tips.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Land Rover drives male awareness via narrative commercial
Land Rover North America is accelerating male interest for the 2013 Range Rover Evoque model via a short film titled “The Collector” that is showing off the brand’s history of luxury and capability.
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Wealthy consumer confidence at all-time high: Experian
U.S. consumers’ confidence level is at its highest since the beginning of the recession, projecting a strong holiday performance for retailers, according to Experian’s Consumer Expectation Index.
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Georg Jensen marries augmented reality, animation in mobile app
Danish brand Georg Jensen is engaging savvy consumers by combining augmented reality, animation and video in its Fusion Ring mobile application available on the iPad.
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L’Occitane exec: Social sign-in triggers 10pc lift in average order value
NEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.
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Richemont, Lamborghini, social media and Japanese economy – News briefs
Today in luxury marketing – Broker upgrades lift Richemont to record high; Lamborghini rolls out Aventador Roadster; Social media’s impact on spring; Japanese economy contracts.
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Apple’s Passbook impact on retailers and brands
When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.
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