Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Bloomingdale’s employs “Gift-Bot” to deliver personality-inspired ideas
Department store chain Bloomingdale’s is giving consumers instant gifting help with the help of a knowledgeable robot.
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LEF students present innovative marketing, design solutions for top luxury brands
Earlier this month students from the Luxury Education Foundation presented case studies related to the creation and marketing of luxury goods.
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Krug spurs culinary indulgence via Web series
LVMH-owned Champagne house Krug is tempting consumers with a video series devoted to life’s “Guilty Pleasures.”
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Georg Jensen activates holiday gifting with two-screen experience
Danish jeweler Georg Jensen is exploring the gift of giving using a two-screen strategy that encourages consumer discovery to make a gifting selection.
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Why mobile native advertising is key for connecting with users: MMA
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
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Tiffany, Berluti, Mercedes and NetJets – Live news
Luxury Daily’s live news updates from Dec. 21 – Tiffany makes final gifting push in fashion media; Berluti makes moves with ballet-ready suit; Mercedes USA continues evolution with new CEO; NetJets reaches contract agreement with pilots union.
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Entry-level luxury, Switzerland, beauty and Mercedes – News briefs
Today in luxury marketing – Small items, big business; Rolex buyers needn’t worry as Swiss put limit on anonymous cash; Prestige beauty outshines last year’s performance; Mercedes won’t “go crazy” to win US luxury race.
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How digital coupons attract the ultra-mobile, millennial customer
More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.
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