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GEICO expands insurance market via mobile

August 24, 2010

geico-1-copyBerkshire Hathaway’s GEICO is expanding its mobile insurance market by letting consumers pay their auto insurance bill via an iPad and Android application.

The GEICO GloveBox application gives users access to their insurance services. In addition, the application is available for Apple’s iPhone.

“GEICO is taking our ‘It’s so easy, a caveman can do it’ approach and applying it to mobile,” said Dave Weaver, manager of programming analysis at GEICO, Washington. “Our customers want to be able to access their policy or get a quote anywhere and anytime.

“Mobile usage is increasing at an explosive rate and our customers want to conduct more and more of their business on their mobile device,” he said. “For these reasons, our objective is to be the mobile leader in the auto insurance industry.”

In addition to auto insurance, GEICO offers customers insurance products on motorcycles, all-terrain vehicles and mobile homes.

Mobile’s so easy, a caveman can do itAndroid users can access current insurance ID cards, record accident information, reach GEICO by phone or view a selection of GEICO videos posted on YouTube.


When consumers access the application, they can enter their user ID, as well as a password to log-in.

After they log-in, users can pay their auto insurance bill.

“Many customers told us they wanted GloveBox to be made available for Android and we were happy to listen,” Mr. Weaver said. “We want to serve all our existing customers that use a mobile device and make it easy for prospective customers to a get a quote, too.

“All of our apps are free and features, such as Accident Helper can be used by anyone, whether they are a GEICO policyholder or not,” he said. “Our goal is to create applications that are easy to use and meet our customer’s needs wherever, whenever, and however they choose to do business with us.”

IPad version

In addition to the company’s Android application, it also has an iPad version.

Users can view the split-screen display and images of auto how-to’s.

Here is a screen grab of the application:


Here is another screen grab of the application:


There is also a social media in-application browser that features GEICO’s Twitter, Facebook, YouTube and flicker page.

Users can report an accident or contact GEICO Claims via the Accident Help feature or find nearby towing and gas stations via the Roadside Service feature.

Additionally, users can search for taxis or rental cars by entering their street address or ZIP code.

Here is another screen grab of the application:


“We wanted to take our GloveBox app and enhance it to take full advantage of the larger iPad screen,” Mr. Weaver said. “Policyholders can now pay bills, receive help and advice when involved in an accident, and much more using the enhanced application.

“The popularity of the iPad provides us another avenue to make things easy for our customers and to provide them with convenient access to their policies or a free rate quote,” he said. “GEICO is the first auto insurer to release a mobile app specifically for the iPad.

“We believe the Glovebox for iPad app provides us with a strong foundation for the next wave of tablet devices.”

Final Take
Rimma Kats, editorial assistant at Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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