GE, Mountain Dew embrace Snapchat’s new lenses for organic social engagements
This week, Amazon, PepsiCo’s Mountain Dew and GE quickly embraced Snapchat’s new category of filters that leverage facial recognition technology as pressure grows on brands to find strategies for engaging mobile users in a more organic way than standard ads.
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Toyota races into growing mobile loyalty opportunity for automakers
While some automakers have taken an experiential approach to mobile, Toyota’s new partnership with Alliance Data deal points to the growing opportunities to leverage mobile to integrate loyalty, offers and cars’ diagnostic systems.
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Oscar Mayer challenges Tinder with dating app for bacon fans
Kraft Foods’ Oscar Mayer brand is engaging in a unique marketing tactic of rolling out a dating application for bacon lovers, mimicking the mutual-matching system of mobile apps such as Tinder to help consumers forge real-life connections.
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Urban Airship exec: Consumers expect magical mobile experiences
NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers losing interest in traditional instrusive ads and wanting instead to be able to choose with which content they engage.
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