Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

GE, Mountain Dew embrace Snapchat’s new lenses for organic social engagements – Mobile Marketer

By
September 18, 2015

snapchatClick here to subscribe to Mobile Marketer for free

GE, Mountain Dew embrace Snapchat’s new lenses for organic social engagements
This week, Amazon, PepsiCo’s Mountain Dew and GE quickly embraced Snapchat’s new category of filters that leverage facial recognition technology as pressure grows on brands to find strategies for engaging mobile users in a more organic way than standard ads.
Please click here to read the entire story on Mobile Marketer

Toyota races into growing mobile loyalty opportunity for automakers
While some automakers have taken an experiential approach to mobile, Toyota’s new partnership with Alliance Data deal points to the growing opportunities to leverage mobile to integrate loyalty, offers and cars’ diagnostic systems.
Please click here to read the entire story on Mobile Marketer

Oscar Mayer challenges Tinder with dating app for bacon fans
Kraft Foods’ Oscar Mayer brand is engaging in a unique marketing tactic of rolling out a dating application for bacon lovers, mimicking the mutual-matching system of mobile apps such as Tinder to help consumers forge real-life connections.
Please click here to read the entire story on Mobile Marketer

Urban Airship exec: Consumers expect magical mobile experiences
NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers losing interest in traditional instrusive ads and wanting instead to be able to choose with which content they engage.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply