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GE connects Instagram accounts for holiday scavenger hunt
General Electric today unveils a holiday-themed Instagram scavenger hunt requiring users to journey through a series of connected accounts that highlight different advanced technologies while they search for hidden snow globes.
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National Enquirer brings tabloids to mobile with a new app
American Media’s National Enquirer’s new mobile application focuses heavily on image-based stories and exhibits publishing’s close connection with mobile in today’s market.
Please click here to read the entire story on Mobile Marketer

National Enquirer brings tabloids to mobile with a new app
American Media’s new mobile application for the National Enquirer focuses heavily on image-based stories and exhibits publishing’s close connection with mobile in today’s market.
Please click here to read the entire story on Mobile Marketer

Perk purchases Viggle to broaden mobile rewards offerings
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former’s clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.
Please click here to read the entire story on Mobile Marketer

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