Gap’s Dress Normal fall campaign features mobile-friendly elements
Clothing and accessories retailer Gap plans to launch its fall campaign Dress Normal with strong mobile aspects, such as the use of video takeovers and GIFs to appeal to a mobile-friendly audience.
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Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids
Learning tool Hooked on Phonics has released a new app Reading Pro aimed at seven-to-ten year olds and is available to individual consumers and classrooms, strengthening reading levels in a mobile-centric world and targeting an age group already familiar with mobile devices.
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Redfin offers mobile homebuyers a 3D walk through properties
Redfin, an online real-estate broker, is letting mobile homebuyers tour its listed homes for sale by viewing a high-resolution three-dimensional view from any angle inside the home.
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Reebok sees higher engagement with targeted mobile campaign
Reebok International found that using a predictive targeting model for a mobile ad campaign produced measurably better results than less targeted efforts as determined by research from the Qunnipiac University School of Business.
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Instagram adds measurement tools for advertisers
Picture-sharing network Instagram on Thursday launched a suite of tools for advertisers to help them better track metrics such as impressions and engagement.
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