Why Bulgari’s legal issues will not damage its reputation
LVMH’s Bulgari had its assets seized by Italy’s Guardia di Finanza for alleged tax evasion, but this setback is not likely to permanently destroy the brand’s reputation, experts say.
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Chloé incentivizes video views via 60th anniversary contest
French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Franck Muller connects print, social media via QR code
Swiss watchmaker Franck Muller is directing print readers to the brand’s Facebook page through a QR code placed on its advertisement in the spring issue of DuJour magazine.
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Four Seasons Maui pushes wine weekend via multichannel efforts
Four Seasons Resort Maui at Wailea is calling on spirits experts and master sommeliers to shape a three-day vintage wine experience that the hotel is marketing to a wide audience of target consumers.
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Jenn-Air leverages home show presence via New York Times, Architectural Digest partnerships
Home appliance maker Jenn-Air is encouraging affluent attendees of the Architectural Digest Home Design Show March 21-24 to interact with the brand through first-time efforts in partnership with the publication and The New York Times.
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Rolls-Royce, Bentley target yacht aficionados in annual Burgess magazine
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
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Tod’s, Lexus, Montblanc and CFDA – News briefs
Today in luxury marketing – Italian luxury brands post strong growth; Lexus chases Mercedes as sporty $89,000 LS adds luxury; Montblanc on how to be a luxury brand for many; Nominees, honorees set for 2013 CFDA Fashion Awards.
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Why responsive design is the future of marketing
If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.
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