Cartier travels to 1920s Paris with magical characters in latest Winter Tale video
French jeweler Cartier is animating holiday sentiments in its fourth annual “Winter Tale” video that frames its jewelry and watches in an enchanted and playful light.
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L’Oreal Group, Estée Lauder dominate digital beauty: L2
Lancôme Paris, Kiehl’s and L’Oréal Paris clinched the top three spots in L2 Think Tank’s “Digital IQ Index: Beauty 2013” study as competition escalates on a variety of fronts.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Bugatti taps ultra-affluent North American market with driving experience
French automaker Bugatti is ingratiating itself with prospective North American consumers with a day-long driving program in the Grand Sport Vitesse model.
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Four Seasons continues to outpace competitors with early adoption of Pinterest places
Four Seasons Hotels and Resorts is showing further social media plasticity with its early embrace of Pinterest’s new “Place Pins” option that allows users to map out previous, planned or fantasized excursions.
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Mulberry modernizes traditional styles in Mr Porter collaboration
British apparel and accessories brand Mulberry designed an exclusive collection for e-retailer Mr Porter to emphasize its presence in what has become a stylistic sanctuary for male consumers.
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Baume & Mercier revamps digital presence to include ecommerce
Swiss watchmaker Baume & Mercier debuted dual ecommerce platforms in Europe and the United States to ensure its enthusiasts and common browsers alike have smooth digital access to its collections, news and heritage.
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LVMH creates $400K design prize to cultivate young talent
LVMH Moët Hennessy Louis Vuitton has introduced a new annual international design competition to uncover new talent and assist them in starting their fashion careers, proving the conglomerate’s influential position in the fashion industry.
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Louis Vuitton, Gucci unveil new campaigns for holiday push in Vogue
Dolce & Gabbana, Louis Vuitton and Gucci placed new or elaborate campaigns in Condé Nast’s Vogue to hit a final resounding note before holiday shopping hits its stride.
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