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Fendi prepares for ecommerce with new Web site
Italian fashion house Fendi is updating its online image with a new Web site that streamlines navigation and caters to consumers’ needs.
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Fabergé touts modernity with interactive Harrods window display
British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display.
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Lanvin expands retrospective exhibit with informative mobile app
French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.
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Mercedes dives under the sea for Zen moment
German automaker Mercedes-Benz is sparking conversation among social media fans with an unexpected post about whales.
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Fragrance makers set sights on Southeast Asia for expansion starting point
France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship.
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Fontainebleau seeks mobile Web to connect with guests
Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download.
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Porsche brings history to race track for brand enthusiasts
German automaker Porsche is hosting the fifth installment of Rennsport Reunion, an event that honors Porsche’s history at Le Mans.
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Net-A-Porter’s shoppable Porter magazine sees 900K product scans in inaugural year
Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter.
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Russia, Mulberry, Apple and Tesla – News briefs
Today in luxury marketing – Russian recession weighs on luxury goods sales; Mulberry could have new CEO by July; Can Apple sell wealthy shoppers on a luxury watch?; Tesla posts short waiting time for upscale P85D Model S.
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Burberry, Valentino, Audi and Trump – Live news
Luxury Daily’s live news from March 10 – Burberry looks to Asia with new storefronts; Valentino shows sense of humor with Zoolander runway appearance; Audi celebrates creative risk taking through theater benefit; Trump Central Park offers mobile beauty bookings.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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