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P&G shrinks marketing spend as mobile boosts impact but costs less – Mobile Marketer

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Staff reports

P&G shrinks marketing spend as mobile boosts impact but costs less
A Procter & Gamble exec recently said the company is reducing its marketing budget this year but still expects the overall impact to be well ahead of previous years thanks, in part, to a bigger focus on mobile and social strategies.
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SpeedStick Gear targets adrenaline junkies via Twitter, YouTube personality
Colgate-Palmolive’s deodorant brand SpeedStick Gear is enlisting Twitter to build up some buzz around a video sponsorship
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Western Union steps up new customer acquisition via first movie partnership, mobile game 
Western Union and Twentieth Century Fox’s new campaign for the film “Rio 2” highlights a shift in how financial services are now turing to mobile promotions to acquire new customers in addition to promoting their services.
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Revolt TV’s digital-first strategy targeting millennials adds mobile app
Revolt TV, Sean Combs’ music themed digital cable network, recently released a mobile application that features long-form content to engage the music enthusiast who lives in a real-time culture.
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