Pratesi draws parallel to Hermès during expansion
NEW YORK – A senior executive at Italian linens maker Pratesi said at Luxury FirstLook: Strategy 2014 that the brand’s entrepreneurial and generational position resembles the state of French leather goods maker Hermès before it rose to global prominence.
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Personalization is key for beauty omnichannel strategy: L’Oreal Luxe exec
NEW YORK – Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
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Volume of real estate sales rose sharply in London, Miami and New York in 2013: study
Luxury real estate prices remained relatively flat in 2013, but demand continues to climb in the world’s major markets, according to a report by Christie’s International Real Estate.
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Chanel explains personal designer inspiration in social video
French fashion house Chanel is giving consumers an inside look at its founder’s spirit animal and inspiration, the lion, with a short social video.
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Raymond Weil redesigns Web site with simplified navigation
Swiss watchmaker Raymond Weil has redesigned its Web site to create a content rich homepage that gives consumers both information about the brand’s programs and details on the watches themselves.
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Ferrari drives fan subscriptions through photo contest
Italian automaker Ferrari is keeping a new social media contest through Feb. 10 as open-ended as possible by asking fans to showcase their passion for the brand.
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Richemont, China, luxury travel and luxury shopping – News briefs
Today in luxury marketing – Richemont seeks entry into India’s luxury retail market; Don’t bet on China’s luxury spenders: Goldman; Luxury travel trends: Building on past successes; Meet the women changing everything you thought you knew about luxury shopping.
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