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Ferragamo misses the mark with mobile New York Times ads
Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.
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Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute
Approximately 32 percent of affluent consumers in the United States plan to cut back on key revenue drivers for luxury brands, especially jewelry, custom apparel, handbags and watches, according to the Wealth Survey from the Luxury Institute.
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Dolce & Gabbana to strengthen brand affinity with line absorption: experts
Italian designer Dolce & Gabbana recently announced the ending of its D&G line, but rather than taking this as a sign of struggle, most experts are assuming the brand will strengthen its affinity by combining the two lines.
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John Varvatos, McIntosh pair to celebrate Jane’s Addiction album release
Menswear designer John Varvatos paired with upscale audio company McIntosh Laboratory to build brand awareness and display products through the celebration of the upcoming album from the rock band Jane’s Addiction Sept. 19 at Soho House in Los Angeles.
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Chandon continues breast cancer fight with Pink Party event
LVMH’s Domaine Chandon plans to build brand awareness and support breast cancer research with its annual Pink Party and a national campaign to rally for early detection among young women.
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Mercedes, Roberto Cavalli and Trussardi – News briefs
Today in luxury marketing – Mercedes-Benz sales growth slows in China; Roberto Cavalli will launch “The Glam Gallery” this October.
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Why retailers should engage customers throughout their entire shopping experience
By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.
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