Gilt exec: Building for mobile-first provides better omnichannel experience
Affluent consumers are willing to convert on mobile, but they expect an experience on mobile that goes above retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.
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Watchmakers take advantage of Mother’s Day proximity during Madison Avenue Watch Week
Asprey, Buccellati and Chanel are hoping to see a jump in women’s timepiece sales due to their participation in the fourth annual Madison Avenue Watch Week May 5-10 that coincides with Mother’s Day weekend.
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Forrester exec: Be “Big Mother,” not “Big Brother” in mobile
NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to an executive from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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Audi transforms defining fan stories during live-stream event
Audi of America is gathering fan tales of adversity and resilience for a live-stream event May 7 in Santa Monica, CA, directed by creative figures such as artists, designers and musicians.
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Ferragamo examines codes with fragrance-based Tumblr page
Italian fashion label Salvatore Ferragamo is increasing exposure for its Signorina Eleganza women’s fragrance by featuring the input of four fashion influencers on a dedicated Tumblr account.
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Trump Las Vegas softens dog days of summer with pet perks
Spanish leather goods brand Loewe released an X-ray video of one of its handbags to highlight the “bones” of the construction.
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Loewe gives consumers inside look at handbag construction with X-ray video 
Trump International Hotel Las Vegas is embracing the right to spoil pets with an enhanced dog environment through the month of May.
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Moët & Chandon Champagne trunk generates buzz on social media
LVMH-owned Champagne maker Moët & Chandon is spurring a conversation on social media with its $13,500 drink cart selling exclusively at British department store Selfridges.
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Condé Nast Traveler heats up with 11pc paging increase in May edition
Omega, Dorchester and Chanel were among the marketers that vied for attention in Condé Nast Traveler’s 18th annual “Hot List.”
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Burberry, men’s fashion, luxury watches and borrowed luxury – News briefs
Today in luxury marketing – Christopher Bailey begins new joint role at Burberry; Dressing the man of means; The booming market for selling your luxury timepiece online; You gotta own luxury to feel it.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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