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Ferragamo engages New Yorkers via window QR code – Luxury Daily

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May 24, 2013

The Amazing Shoemaker exhibit

Luxury retailers lack brand awareness in China
High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
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Fendi drives boutique traffic with cross-channel efforts
Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.
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Four Seasons strengthens brand content strategy with magazine redesign
Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
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Ferragamo engages New Yorkers via window QR code
Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.
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Richard Mille ups brand exposure via Lotus F1 team sponsorship
Swiss watchmaker Richard Mille is sponsoring British automaker Lotus’ Formula One racing team to increase exposure of its brand.
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Louis Vuitton, Valentino reach summer-minded readers of WSJ. Magazine
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
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Ralph Lauren, Dunhill, China and India – News briefs
Today in luxury marketing – Ralph Lauren sales miss estimates, but it sees a pick-up; Fabrizio Cardinali appointed Dunhill CEO as change continues at Richemont; Luxury-goods companies go to great lengths for China’s VIP shoppers; Luxury buyers preferring bright colors over sober classics.
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Have a safe, relaxing Memorial Day weekend
Luxury Daily will not publish on Monday, May 27, in observance of Memorial Day. Thanks to all veterans for your service to our country.
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4 reasons to stop calling tablets mobile devices
It might be hard to believe, but tablets are not mobile devices and here are four reasons why.
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