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FCC proposal would widen opening for mobile video services, advertising – Mobile Marketer

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October 30, 2014

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FCC proposal would widen opening for mobile video services, advertising
In a reflection of how mobile is disrupting the way that television and cable shows are distributed and consumed, the Federal Communications Commission is considering giving Internet-based video distributors wider access to programming.
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Mondelez arms in-store reps with mobile access to retail software
Mondelez is boosting the effectiveness of its in-store sales force with its partnership with retail software maker StayinFront, part of the snacks company’s deep dive into mobile.
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Universal, The CW, JCPenney lead video-ad parade to Tumblr
Universal Pictures, The CW and JCPenney are among the first group of brands to have autoplay video ads on Tumblr, as the Yahoo-owned microblogging and social networking site eyes advertisers’ swelling video budgets.
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Time Warner mobilizes home phone service via Phone 2 Go app
Time Warner is helping customers save minutes on their cellular plans with a new application that lets them take their home phone service wherever they go.
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Retro Fitness flexes mobile muscles with fitness-tracking app
Gym chain Retro Fitness has a new mobile application designed to integrate with its physical locations to provide fitness tracking, challenges and social features for members.
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