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Fashion brands struggle for innovation in mobile marketing efforts – Mobile Marketer

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February 12, 2015

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Fashion brands struggle for innovation in mobile marketing efforts
While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York’s Fashion Week, mobile marketing will likely not have much of a presence beyond this as these brands are still struggling with how best to leverage the technology.
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Marriott ramps up mobile storytelling with trailer for first short film
Marriott International is entering a new sector of digital marketing with a trailer for its original short film Two Bellmen, which will be available in its entirety in March on the brand’s mobile-optimized Web site and YouTube.
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Canon’s video campaign sees 77pc completion rate on mobile
Camera manufacturer Canon recently ran an omnichannel video campaign to boost engagement with its customers and saw a 77 percent completion rate of the video on mobile channels.
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Harvard University museum seeks iBeacons to enhance visitor experience
A Harvard University museum is planning to enhance the visitor experience with an iBeacon-enabled museum application that will also serve as a modern teaching tool.
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Honda dealers leverage selfie love, chance to win Civic in campaign
Honda dealers in New York state, New Jersey and Connecticut are leveraging the selfie craze by inviting showroom visitors to snap a selfie with a new Civic to have a chance to win the car.
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