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Farfetch spurs holiday gift searches via Instagram treasure hunt – Luxury Daily

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November 19, 2015

Image from Farfetch’s holiday scavenger hunt

Image from Farfetch’s holiday scavenger hunt

Retail space at the mercy of bigger economic happenings: report
New York is home to the most expensive retail real estate in the world, according to a new report by Cushman & Wakefield.
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Kering opts for transparency, monetizes environmental actions to spur change
French luxury conglomerate Kering is helping the world visualize its environmental impact with an interactive environmental profit and loss statement.
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Effective blogger collaborations center on making a human, authentic connection
Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.
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Barneys keeps its cool for frosty holiday efforts
Department store chain Barneys New York is “Chillin’ Out” with an ice-themed holiday effort.
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Millennials more likely to be holiday “Scrooges” than not: survey
A new report by TaxSlayer dispels the myths that millennial consumers are credit card happy and inclined to put themselves in debt to shop for the holidays.
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Farfetch spurs holiday gift searches via Instagram treasure hunt
Online fashion marketplace Farfetch is kicking off the official start of the holiday shopping season with a scavenger hunt across its ecommerce site.
Click here to read the entire article on Luxury Daily

Jaguar looks to Apple Watch to stay ahead on tech front
British automaker Jaguar is betting on a different market sector to take off with its 2017 XE.
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Marketers invest 4.5x more to reach millennials on mobile: report
While marketers spend 4.5 times more to reach millennials on mobile compared to other consumers, there is room for improvement, according to a new report from Turn.
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Bentley, Chloé, Four Seasons and Balmain – Live news
Luxury Daily’s live news from Nov. 18 – Bentley boosts visibility among UK equestrian fans; Chloé picks a match in guessing game gift guide; Four Seasons supports creativity, reduces stress via coloring stations; Balmain x H&M maintains momentum, will launch fragrance.
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Bergdorf Goodman, French luxury, Porsche and Loro Piana – News briefs
Today in luxury marketing – Bergdorf Goodman to expand women’s store; Embracing French art and fashion as a counterattack; Porsche is blaming Paul Walker for his fatal car accident; Loro Piana COO Leoncini leaving after 17 years.
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Inviting nominations for the 2015 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
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