Dior boosts excitement for spring fashion via social video
French fashion label Christian Dior is flaunting its J’Adore Dior fragrance and Lady Dior handbags in a new social video titled “As If By Magic” to get consumers excited about spring fashion.
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Ritz-Carlton bolsters rewards program in China through Mercedes-Benz partnership
Hotel chain Ritz-Carlton is bolstering membership in its frequent stay program Ritz-Carlton Rewards for guests in China through a partnership with German automaker Mercedes-Benz.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Fairmont Pacific Rim enhances hotel experience with mobile technologies
The Fairmont Pacific Rim Hotel in Vancouver, British Columbia, Canada, is enhancing its hotel experience for guests and employees by incorporating new mobile technologies and applications into property amenities.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Tacori, PPR, Porsche and China – News briefs
Today in luxury marketing – Jewelry brand Tacori launches online film; PPR on watch for luxury “reinforcements”; Porsche’s record year; Instant gratification: China luxury buyers getting more impulsive.
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Inviting nominations: Luxury Marketer of the Year and Luxury Retailer of the Year
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.
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Taking a brand out of the luxury universe
When a brand cannot or no longer wishes to respect the constraints of the chosen business model, whether for reasons external to the company or internal reasons, it is time to consider leaving luxury before it is too late.
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