Is Facebook’s Instant Articles in jeopardy following publisher dissatisfaction?
Facebook’s attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers’ own sites, forcing the social media giant to search for new innovations.
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Hyundai modernizes car owner’s manual with augmented reality spin
Hyundai is paving the way for automotive manufacturers seeking to cater to mobile-savvy car owners by rolling out an augmented reality manual application that brings accessible how-to information to smartphones.
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Hershey unwraps ingredient transparency via new QR code approach
The Hershey Company wants to update the consumer packaged goods sector’s approach to on-pack mobile by piloting SmartLabel QR codes that promote ingredient transparency and provide quick access to brand representatives.
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Toys R Us plays into frenzy surrounding popular toy with chat on Twitter
Toys R Us is stirring up the frenzy surrounding one of the most popular toys this holiday season with a interactive chat on Twitter featuring Q&As, giveaways, trivia and funny pictures.
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