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Facebook speaks language of big brands with behavioral targeting – Mobile Marketer

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April 12, 2013

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Facebook speaks language of big brands with behavioral targeting
In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.
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R/GA exec: Web is last untapped portion of mobile
NEW YORK –A R/GA executive at the at the 2013 IAB Mobile Marketplace said that as the mobile Web becomes richer and more advanced, there are lots of opportunities for marketers to leverage a device’s built-in browser.
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Rovio exec: Fan-first is big priority
NEW YORK – A Rovio executive at the at the 2013 IAB Mobile Marketplace said that everything the company does takes on a fan-first approach.
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Medialets exec: Mobile’s defining characteristic is heterogeneity
NEW YORK – A Medialets executive at the 2013 IAB Mobile Marketplace said that marketers cannot adapt Web metrics to mobile since every device has a set of different technologies.
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