Facebook saves face in mobile advertising, delivers strong results
Following months of speculation over Facebook’s ability to monetize mobile, a new report reveals that the social network’s mobile ads are delivering more money and higher engagement rates than desktop ads.
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Starbucks refreshes summer campaign with QR codes
Beverage giant Starbucks is using QR codes to help spread the word out about its new summer refreshers.
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Heinz Ketchup comes back for third helping of QR code-driven marketing
Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message while simultaneously driving awareness and excitement for the brand.
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AAA expands mobile repertoire with motorist app
AAA is building up its mobile presence with a new application that gives motorists access to all of its services in one place.
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How a narrow marketing focus undid BlackBerry’s consumer appeal
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
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