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Facebook cautiously tests ads on Facebook Messenger – Mobile Marketer

Author

Staff reports

Published

Jan. 27, 2017

Facebook cautiously tests ads on Facebook Messenger
Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
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Snickers Super Bowl interpretation brings new meaning to “live”
Mars, Incorporated’s Snickers is making a bold move for its high-priced Super Bowl spot by filming the ad live and holding a 36-hour Facebook stream, hoping to be the most buzzed-about marketer.
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Kellogg uses Snapchat influencers to promote new cereal flavor
Kellogg is promoting the release of its long-awaited Cinnamon Frosted Flakes with a Snapchat campaign featuring a prominent magician performing tricks with the cereal.
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