Facebook Canvas’ success depends on unique content paired with data
The launch of Facebook’s Canvas ad platform allows marketers with a much greater advertising capability, but the winners will need to share interactive and innovating ads, while tapping into consumer insights.
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Best Buy heightens focus on service with Geek Squad app
Best Buy’s strategy to focus on creating positive customer relationships through streamlined service is being fulfilled with its new Geek Squad application, which provides support and appointment booking.
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Mobile marketing week in review: Bolder third-party app strategies
Marketers are getting better at finding contextual opportunities to engage users more organically with third-party applications. For the full analysis, watch this video.
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Maytag’s video expresses range of emotions about Facebook’s new symbols
Home appliance brand Maytag is connecting with consumers over Facebook’s expansion of the like button via a humorous video offering the Maytag Man’s take on the different emotions that can now be expressed using emoji.
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