Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
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Medea Vodka lights up party with iBeacon-flavored bottle messages
Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.
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Celebrity social media takeovers create buzz around brands
The social media takeover is a growing trend in marketing for brands and retailers that produces high consumer participation.
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Twitter soups up mobile ads with location data from Foursquare
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
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Ore-Ida taps Pinterest to inspire dinnertime conversation topics
Ore-Ida Potatoes is tapping Pinterest for a mobile-optimized, family-friendly campaign that aims to inspire bold dinner table conversations and also ramp up awareness of its Bold and Crispy fries, suggesting that Pinterest is still relevant for mobile marketers.
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Marriott flies out travel publication content to social media users
Marriott International is ramping up efforts to connect with users on mobile by making content from its Marriott Traveler destination and lifestyle publication available on its social media pages as well as its blog and mobile-optimized site, proving that consumers are searching for snackable news on social.
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