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Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily

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February 8, 2016

Kendall Jenner and Joan Smalls for Estee Lauder

Kendall Jenner and Joan Smalls for Estee Lauder

4 forces behind luxury complexity
As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.
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Does the fashion show need a makeover?
The debate surrounding the role of the fashion show today is escalating, as more designers opt to shake up the runway format.
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Prada blurs the line between fiction and reality in look book film
Italian fashion house Prada is taking a surreal look at its spring/summer 2016 collection, peeling back the curtain on the conceptual references made in the designs.
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Marc Jacobs Beauty hosts whimsical pop-up installation to fete Harrods launch
Marc Jacobs Beauty is launching its cosmetics collection at Harrods with a larger-than-life display.
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Moda Operandi turns 5 with Créateurs capsule
Online retailer Moda Operandi is celebrating its fifth anniversary by offering consumers access to a limited-edition capsule by various designers.
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Estée Lauder relies on brand ambassadors to bring makeup into Vogue
U.S. beauty brand Estée Lauder is relying on its brand ambassadors to bring consumers to its sponsored content.
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Mandarin Oriental and Chopard partner for International Women’s Day
Mandarin Oriental, Barcelona, Spain, is showcasing its international spirit, as it will work with Swiss jeweler Chopard to celebrate a Russian holiday.
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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report
The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.
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Four Seasons looks to wine country for newest resort and residence
Four Seasons Hotels and Resorts is pursuing a different kind of California dreamer with its latest property.
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Top 5 brand moments of last week
Brands celebrated iconic personalities in advertising campaigns, reaching consumers across generations.
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Burberry, Zegna, Land Rover and Farfetch – Live news
Luxury Daily’s live news from Feb. 5 – Burberry updates fashion calendar to meet global demand; Alessandro Sartori returns to Zegna as artistic director; Land Rover sees 30pc increase in interest for discontinued Defender; Farfetch expands offerings to include beauty, children’s apparel.
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Ferrari, travel, “daigou” trade and South Korea – News briefs
Today in luxury marketing – Sale of rare 1957 Ferrari sets collectors’ pulses racing; How the luxury adventure vacation was made; Can China end the illicit “daigou” trade?; Chinese shoppers in South Korea shun luxury for local brands.
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Mobile offers and loyalty programs deserve a second look
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.
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