Harrods aids Boodles’ high-jewelry awareness with month-long display
British jeweler Boodles is teaming up with London retailer Harrods to display its latest high-jewelry collection “Wonderland – Ocean of Dreams” for the month of August.
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Couture houses include consumers in fashion shows through SoundCloud
Jean Paul Gaultier and Schiaparelli are extending the lives of their couture runway shows by sharing specially created playlists with their social audiences.
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Luxury Retail Summit 2014 New York Sept. 9: Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Cartier directs reader experience via branded magazine’s summer edition
French jewelry maison Cartier is using its digital magazine to highlight aspects of its heritage and both seasonally-appropriate and new collections in one convenient location.
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Estée Lauder prompts consumer research with Vogue ad
Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.
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Audi hosts summer concerts for youth choir to engage potential consumers
German automaker Audi AG is presenting a new conductor, Kent Nagano, for the Vorsprung Festival which will be part of the brand’s Summer Concerts series in its country of origin.
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Michael Kors invigorates interest in charity campaign through milestone celebration
U.S. fashion label Michael Kors is thanking consumers for their part in the accomplishment of 5 million meals served through its partnership with the United Nations’ World Food Programme.
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Jet Edge looks to polo season for new clients
Private aviation company Jet Edge International is participating in the 2014 Bridgehampton polo season as the official private jet partner.
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Top five brand moments from last week
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
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Burberry, London, luxury auto and luxury hotels – News briefs
Today in luxury marketing – Burberry shareholders reject Bailey’s pay package; A butcher, a baker, a luxury-handbag maker; What booming luxury car cales really say about the economy; Luxury hotels now ahead of pre-financial crisis level.
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