In-store experience should evoke digital presence: Saks exec
NEW YORK – A senior executive from Saks Fifth Avenue at the Luxury Interactive 2013 conference shared the retailer’s strategy to amplify consumer experiences in-store by physically replicating its digital presence.
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Estée Lauder exec champions the power of personalization
NEW YORK – A senior executive from Estée Lauder Cos.’ at the Luxury Interactive 2013 conference stressed the importance of creating a seamless mobile commerce experience for everyday purchases to heighten the overall consumer experience.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Mobile efforts are extension of in-person service: Hilton exec
NEW YORK – An executive for Hilton Worldwide at the Luxury Interactive 2013 conference said that tailoring an effective mobile strategy for a hotel chain requires understanding the varying preferences and expectations of guests at certain properties.
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Infinite commerce is the future of beauty marketing: research
NEW YORK – Senior executives from Chanel and Procter & Gamble at the Luxury Interactive 2013 conference said that trends in the beauty retail market forecast a move toward infinite commerce.
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Four Seasons exec says digital presence should be coordinated by cross-brand team
NEW YORK – A Four Seasons executive at the Luxury Interactive 2013 conference said that an effective, optimized digital presence calls for a cross-brand team to develop ideas and analytical technologies that divulge insights about online consumer behavior.
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Virtuoso stresses importance of catering to top tier customers
NEW YORK – An executive for Virtuoso at the Luxury Interactive 2013 conference said that 10 percent of its customers drive 54 percent of its sales, while 20 percent of its customers generate 71 percent of its sales.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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Why stores are still key in an increasingly mobile-driven society
Deloitte recently found in a survey that 5 percent of in-store purchases were influenced by mobile in 2012 and this figure is expected to grow to 20 percent by 2016. Are you prepared for the shift?
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