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Emilio Pucci takes whimsical look at aesthetic transition – Luxury Daily

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December 31, 2015

Image from Pucci’s Pilot Episode campaign

Image from Pucci’s Pilot Episode campaign

Armani is Luxury Daily’s 2015 Luxury Marketer of the Year
Italian fashion label Giorgio Armani is Luxury Daily’s 2015 Luxury Marketer of the Year for peeling back the curtains of its brand history in a meaningful, consistent way.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article on Luxury Daily

Emilio Pucci takes whimsical look at aesthetic transition
Italian fashion label Emilio Pucci is delving into the new vision of creative director Massimo Giorgetti through a dedicated microsite.
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FTC introduces new jewelry marketing guidelines to protect quality
Thanks to new guidelines proposed by the Federal Trade Commission, luxury jewelers will now shine a little brighter in their marketing campaigns.
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Fashion industry happenings have direct impact on luxury consignment market
Consignment marketplace The RealReal saw a 60 percent growth in revenue for Gucci products after Alessandro Michele joined the Italian brand as creative director.
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A. Lange & Söhne hits on timepiece’s tonality through drum solo
Swiss watchmaker A. Lange & Söhne is demonstrating the intricacies of its Zeitwerk Minute Repeater by turning to another precise craft.
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What to expect in mobile payments in 2016
The proliferation of digital payment options has prompted countless merchants to deploy contactless terminals for in-store shoppers this year, suggesting that 2016 will see brands focus on leveraging mobile wallets to better cater to customers in real-time.
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The Royalton, Chanel, Bond and Bergdorf Goodman – Live news
Luxury Daily’s live news from Dec. 30 – The Royalton ignites guests’ stays with fireplace concierge; Chanel expresses fragrance’s emotional power in earthy film; Bond, celebrities rally for preservation of letter writing; Bergdorf Goodman gives “sparkling” peek inside new jewelry salon.
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Global commerce, luxury groups, real estate and theft – News briefs
Today in luxury marketing – Hyper-localization to drive global commerce; Luxury groups could shrink their way to riches; Luxury home prices finally getting too high?; Thieves return stolen police supplies, but not luxury goods.
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Luxury Daily will not publish Friday, Jan. 1
Luxury Daily will not publish on Friday, Jan. 1 in observance of New Year’s Day. We will resume publication on Monday, Jan. 4.
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Combating the power shift with data to better retarget customers
We are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital – from applications to mobile phones to Buy it Now buttons.
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