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Dr Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile Marketer

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September 9, 2014

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Dr Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities
Soft drink brand Dr Pepper and Mars’ Snickers candy bars have teamed together to offer a receipt-based promotion in Walmart stores, enticing consumers to submit photos of their receipts for a chance to win Walmart gas and gift cards.
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Apple, Facebook and carrier mobile missteps highlighted in Adobe report
Adobe reveals several interesting insights in its new Mobile Benchmark Report, including that sharing content on Facebook is down, browsing on smaller phones is shrinking, Pinterest is the most mobile social network and Wi-Fi surpasses mobile networks for browsing.
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Hertz personalizes motor travel further with rollout of GPS update
Hertz is ramping up its effort to create a more seamless experience for customers by rolling out nationwide its in-vehicle next-generation Hertz NeverLost GPS navigation system that lets travelers personalize their trip plans.
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Facebook autoplay ads cause surge in mobile data usage
Facebook’s autoplay video ads are causing consumers’ mobile data usage to rise exponentially, fueling complaints from users.
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Fox’s Gotham mobile video ads see 8x lift in engagement
People and Entertainment Weekly magazines hosted mobile-centric video ads to promote Fox’s TV show Gotham and saw a lift in engagement 8 times higher than traditional desktop campaigns.
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Tiny Prints’ new app enables users to create custom stationery
Tiny Prints, a leading online stationery boutique, has introduced a free application that enables users to browse, create, and purchase customized stationery, cards, and gifts straight from their iPad.
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