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Dove, Budweiser, Sonic join Instagram users to commemorate upgrade
Unilever’s Dove, Budweiser and a slew of other brands are celebrating with Instagram users over its recent update, demonstrating the importance of playing into content that consumers are excited about and humanizing marketers.
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Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign
Chiquita Bananas’ recent campaign with Universal Pictures’ Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions to the brand’s mobile-optimized newsletter.
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Disney, The CW let fans clip and share content with Clippit update
The CW, Disney, Telemundo and Syfy are among several networks that are making their content available for fans to clip and share via the new update of the application Clippit.
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Zegna pushes shopping as sport in fall/winter campaign
Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
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