Macy’s Martine Reardon inducted into Mobile Hall of Fame
Martine Reardon, chief marketing officer of department store chain Macy’s, has entered the Mobile Hall of Fame for outstanding leadership in evangelizing mobile within the retail industry and at forums nationwide.
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Doritos live streams chance-based game on Periscope
Frito-Lay’s Doritos is raising the marketing stakes by hosting a chance-based game show on live-streaming service Periscope along with a team game on Twitter to promote its recently released Roulette chips and connect with a younger male demographic.
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Twitter props up direct response business with Google deal, acquisition
Twitter’s partnership with Google’s DoubleClick platform and its acquisition of a marketing technology firm are aimed at strengthening the social network’s direct response business amid a weak performance from newer products in the space.
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Harley-Davidson, Bud Light drive motorcycle sweepstakes engagement via SMS
A Harley-Davidson dealer and National Basketball Association team Oklahoma City Thunder leveraged SMS to drive basketball fan engagement in a March motorcycle giveaway that showed the strategy’s value in increasing reach and engagement without additional expenses.
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Orlando Int’l Airport hops on beacons bandwagon with new app
Orlando International Airport is joining the trickle of airports integrating with beacon technology to offer travelers directions to important locations such as ticket counters, baggage claim and gates by teaming up with Aruba Networks to leverage its “blue dot” GPS navigation and wireless network.
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Churchill Downs turns Kentucky Derby fans into commentators via mobile video
The Kentucky Derby and the Churchill Downs racetrack are teaming up with AOL.com to roll out a social media contest asking mobile users to display their commentating skills by uploading a video announcing final moments from previous Derby races to Vine, Twitter and Instagram, showing how marketers can take a unique angle with their mobile video campaigns.
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