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Dorchester motivates post-holiday bookings via reimagined carol – Luxury Daily

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December 29, 2015

Image from The Dorchester’s #12DaysofChristmas

Image from The Dorchester’s #12DaysofChristmas

Porter is Luxury Daily’s 2015 Luxury Publisher of the Year
Online retailer Net-A-Porter’s magazine Porter is Luxury Daily’s 2015 Luxury Publisher of the Year for its innovative mixture of print and digital content and its successful disruption of standard industry practice.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article on Luxury Daily

Executives pessimistic about future of watch and jewelry industry: L2
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
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Bally courts Middle Eastern clientele with bespoke shoemaking pop-up
Swiss apparel and accessories label Bally is demonstrating its cobbling capabilities with a pop-up at the Dubai Mall’s Level Shoe District department store.
Click here to read the entire article on Luxury Daily

Mercedes mixes things up with heritage and cultural exploration
German automaker Mercedes-Benz is taking consumers to “the Paris of South America” in a vintage 450 SLC to highlight its maintained desirability.
Click here to read the entire article on Luxury Daily

Dorchester motivates post-holiday bookings via reimagined carol
Hotelier The Dorchester Collection is extending the holiday gifting season with an Instagram series modeled after the traditional carol “The 12 Days of Christmas.”
Click here to read the entire article on Luxury Daily

Internet of Things brandishes possibilities, challenges for marketers in 2016
The Internet of Things is poised to hit its stride in 2016, giving marketers greater insight in connecting to consumers with significant data gathered from mobile devices, but the challenge will be how to best leverage the information.
Click here to read the entire article on Luxury Daily

Louis Vuitton, Selfridges, Waterford and Ferrari – Live news
Luxury Daily’s live news updates from Dec. 28 – Louis Vuitton straddles reality and fantasy for spring ads; Selfridges sees most profitable hour during Boxing Day; Waterford preps for global stage with behind-the-scenes content; Ferrari recalls California T models for possible fuel leak.
Click here to read the entire article on Luxury Daily

Hospitality, luxury retail, virtual tours and Audi – News briefs
Today in luxury marketing – Luxury brands cross over to hospitality in China; Inside the luxury retail landscape; Virtual viewings set scene for London property; Audi to add compact Q2 in expansion of SUV line.
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Beyond beacons: How retailers can understand the customer journey
Beacons alone will not shine a light on the full customer experience picture, from mobile to in-store. The technology is still limited and may prove difficult to scale.
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