54pc of affluent consumers think luxury brands are lowering quality standards: Ipsos
NEW YORK – An Ipsos MediaCT executive at the Luxury Roundtable: State of Luxury 2013 conference said that more than half of affluent consumers believe that luxury brands have lowered their standards of quality in recent years.
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Tod’s: Consumers need one point of entry, want one brand experience
NEW YORK – A Tod’s executive at the Luxury Roundtable: State of Luxury 2013 conference said consumers expect the same brand experience, no matter the point of entry.
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Mercedes took risk to reach Gen Y
NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.
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Donna Karan: No one else can tell your brand story
NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.
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Four Seasons: Engagement carries more value than number of social followers
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Graff maintains market position with client-centered culture
NEW YORK – A Graff Diamonds executive at the Luxury Roundtable: State of Luxury 2013 conference said that the brand maintains its market position with a business model that allows it to control all aspects of diamond manufacturing.
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BCG: Four trends driving the new age of luxury
NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that luxury consumers’ new values and desires are driving changes in the way that marketers target them.
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Douglas Elliman: 90pc of real estate sales are emotional
NEW YORK – The chief marketing officer of Douglas Elliman Real Estate said at the Luxury Roundtable: State of Luxury 2013 conference that it is responding to buyers’ evolving attitude from wanting traditional service to seeking transparency and experiences during the process.
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Mobile changes one-on-one marketing: ePrize exec
NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-to-one marketing.
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Givenchy, Jones Group, Starwood and China – News briefs
Today in luxury marketing – Amanda Seyfried Givenchy ads are en route, displacing Liv Tyler; Jones Group swings to Q1 profit as revenue improves; Starwood Hotels profit exceeds estimates on tax benefit; Luxury shopping firms bet on casino approach in China.
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Why would you hammer a screw?
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
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