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Do luxury consumers actually use mobile bar codes? – Luxury Daily

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January 17, 2012

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Do luxury consumers actually use mobile bar codes?
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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78pc affluent consumers are on social media: Four Seasons Luxury Trend Report
The Four Seasons completed its inaugural Four Seasons Luxury Trend Report and is using the findings to analyze how affluent consumers are using digital media and how the brand can better aid them while they are staying at its properties.
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Louis Vuitton highlights online magazine through social video posts
French fashion empire Louis Vuitton is increasingly using video to engage fans and drive them to its online magazine called “New, Now.”
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Jordan Wolk ups exclusivity factor with limited-time products in ecommerce shop
Luxury womenswear designer Jordan Wolk is looking to heighten the exclusivity factor of its clothing by making the products available for a limited time before they are retired to an invite-only boutique.
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Audi revs up marketing for its all-wheel-drive technology
German automaker Audi is taking over online, mobile and television platforms with a new campaign that promotes the automaker’s all-wheel-drive technology.
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Mercedes, Tod’s, Jean Paul Gaultier and Balenciaga – News briefs
Today in luxury marketing – Mercedes apologizes for use of Che Guevara photo to promote luxury cars; Luxury shoemaker threatens to quit Colosseum repair; Jean Paul Gaultier now designs bars of solid gold.
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How digital media is reshaping luxury fashion retail’s most important job
The problem is, internally and operationally, the business of luxury fashion retail is still stuck in an analog mindset.
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