Disney tries hand at creating a mobile-first powerhouse
Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Facebook stumbles but still has time to prove itself
In its second day of trading on the Nasdaq, Facebook’s closed at 10 percent below its initial public offering, pointing to investors’ declining confidence in the social media giant’s current strategies for driving revenue.
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Dr. Pepper relies on mobile video ads to drive engagement
Pepsi Co.’s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.
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Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship
Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.
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University of California Berkeley mobile bar code campaign activates 28,124 scans
The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.
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Mobile SEO builds brand awareness, keeps top of mind – Luxury Daily
Luxury Daily today – Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.
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When streaming mobile video, write once and run everywhere
Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.
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