Swarovski champions creativity, inspiration in branding campaign
Precision-cut crystal maker Swarovski is touting the fashionable possibilities of its elements with a personality-driven effort.
Click here to read the entire article on Luxury Daily

Dior paints the town red to launch vibrant lip color
French couture house Christian Dior is making a connection between red lipstick and a playful-yet-sexy lifestyle in a feel-good film.
Click here to read the entire article on Luxury Daily

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Click here to read the entire article on Luxury Daily

Anya Hindmarch’s passion for Contemporary Art tapped by Sotheby’s
British accessories designer Anya Hindmarch is taking on a new role as a guest curator for auction house Sotheby’s.
Click here to read the entire article on Luxury Daily

La Rinascente spotlights stylish citizens to usher in fall
Italian department store chain la Rinascente is putting a lens on Milanese street style for its fall/winter 2016 campaign.
Click here to read the entire article on Luxury Daily

Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection
LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.
Click here to read the entire article on Luxury Daily

Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Click here to read the entire article on Luxury Daily

Tiffany, Vogue Paris, Exclusive and Jimmy Choo – Live news
Luxury Daily’s live news from Aug. 25 – Tiffany keeps dismal outlook, net sales decline likely to continue for fiscal 2016; Vogue Paris advocates for fashion’s future with festival launch; Exclusive ensures quality service from flight to resort stay; Jimmy Choo’s H1 growth propelled by China, menswear.
Click here to read the entire article on Luxury Daily

Condé Nast, beauty, social media and Cartier – News briefs
Today in luxury marketing – Condé Nast rumored to consider cost cutting, publisher changes; It’s time to end beauty as usual; Parade’s end: Social media is reshaping the fashion show and set design is key to its future; The new Cartier mansion has the most elegant stationery.
Click here to read the entire article on Luxury Daily

What to look for when buying your first luxury watch
Luxury watches are like the vehicles of the fashion industry. Once paid for, there is a high probability of depreciation.
Click here to read the entire article on Luxury Daily

Organically shared Facebook content is the new marketing
How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?
Click here to read the entire article on Luxury Daily