Retailers risk losing baby boomer clientele with inattentive CRM
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
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Dior continues Instagram diversification with children’s wear account
French fashion label Christian Dior is continuing to build out its Instagram portfolio with the launch of an account dedicated to its children’s wear.
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Belstaff positions leather jacket as armor for adventure
British apparel and accessories label Belstaff is touting the physically and psychologically protective properties of its leather jackets in a digital campaign.
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Georg Jensen takes realistic look at love to prompt emotional gifting
Danish design house Georg Jensen is exploring the things people do for love in a Valentine’s Day effort that focuses on the experiential aspects of its wares.
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Kempinski Hotels brings 5-star luxury to Cuba
Swiss hospitality brand Kempinski Hotels is one of the first luxury chains to establish a presence in Cuba, opening its first location in Old Havana this spring.
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Porsche changes gears into history with new ranking series
German automaker Porsche is becoming its own content creator through an online series that ranks various brand vehicles for different categories.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Gucci, Burberry, Hermès and Fabergé – Live news
Luxury Daily’s live news from Feb. 8 – Gucci illustrates New York street ahead of fashion week’s start; Burberry puts collection inspiration center stage at Henry Moore exhibit; Hermès’ “know-how control” leads to $5.75B in sales for 2016; Fabergé will raise prices by 10pc on March 1.
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Nordstrom, Alexander McQueen, Harrods and Volvo – News briefs
Today in luxury marketing – Donald Trump lashes out at Nordstrom on Twitter; Alexander McQueen documentary in development; Harrods to launch “luxury” iceberg water; Volvo throws down the gauntlet to luxury rivals.
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How China’s ecommerce giants are catering to online shoppers at every step
European luxury brands are far from fully capitalizing on opportunities to meet the demands of China’s online shoppers.
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Shift to cashless commerce: Creating a digital payments roadmap
Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.
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