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Digital assets are ahead of brand representatives – Luxury Daily

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October 14, 2014

Men’s section of Bloomingdale’s in Palo Alto

Men’s section of Bloomingdale’s in Palo Alto

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Digital assets are ahead of brand representatives
NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.
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Louis Vuitton extends Iconoclast campaign with videos
French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”
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Professionalized sales associates may reduce conflict in-store, online
NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.
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Streamlined Web sites leads to increased ecommerce
NEW YORK – The director of marketing from CDNetworks at Luxury Interactive 2014 highlighted the necessity of a quick and streamlined Web site and ecommerce experience for global brands.
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Automakers highlight ties to art world for Frieze London
Luxury automakers are vying for visibility at the Frieze Art Fair Oct. 15-18 in London to further align with the hyper-concentrated art world.
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Jaeger-LeCoultre extends International Geophysical Year involvement with capsule
Swiss watchmaker Jaeger-LeCoultre is paying tribute to one of its most important timepieces by examining the influencing scientific journey with three limited-edition releases.
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Tiffany, Four Seasons, Brioni and Blancpain – Live news
Luxury Daily’s live news from Oct. 13 – Tiffany gets consumers talking about new collection via Google+ hangout; Four Seasons and Saks St. Louis partner to ease travel woes; Brioni points to bespoke tailoring with fragrance; Blancpain involves consumers in environmental commitment with oceanic watch series.
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