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Derek Lam bolsters exclusive collection sales via eBay app

May 12, 2011

Designer Derek Lam is letting fashion-savvy consumers shop his exclusive collection via eBay’s Fashion iPhone application.

Mr. Lam and eBay have partnered for the collection, which includes six pieces. Consumers can buy the items via the app at a fixed Buy It Now price that ranges from $125 to $296 in sizes 0-16.

Mobile collaboration
The Derek Lam, eBay collaboration began in February when Mr. Lam debuted his 16-piece dress collection, designed for spring/summer 2011, at a presentation at Alice Tully Hall at Lincoln Center during New York Fashion Week and simultaneously at

Consumers were invited to view the collection and vote for their favorites to determine the final crowdsourced collection.

There were more than 120,000 votes cast by the global eBay community – both online and on-the-go through mobile devices.

Shop it now
Mobile consumers can shop the collection, which includes the Boho Dress, the Black Tie Dress, the Sun Dress, the Shift Dress, the Tee Shirt Dress and the Chemise Dress.

Consumers can shop the collection

Consumers can buy the products they want via the app

Consumers can choose their size

Consumers can see how many more items are available for purchase via the app and how many days remain for that item to be featured.

According to the company, the collaboration between Derek Lam and eBay advances eBay’s designer exclusives platform as it continues to provide consumers with new ways to shop fashion via the company’s marketplace.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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