The Dean & Deluca Gifting on the Go iPhone app is available for free download in Apple’s App Store. The company tapped Branding Brand to develop the app.

“Great apps cater to loyal customers and repetition,” said Chris Mason, co-founder/CEO of Branding Brand.

“With so many holidays and occasions throughout the year, gift-giving lends itself especially well to this format,” he said.

Mobile shopping
Through the Dean & Deluca app, consumers can find gifts for others and use the new scan feature to get instant access to product details and reviews.

Consumers can also buy products straight from their smartphone and get the items shipped directly to their home.

Via the app, consumers can browse new gifts, check out the company’s gift cards as well as its ready-made gift baskets.

Users can filter down their search by alphabet, price and popularity.

There is also a search functionality feature on the top of the screen that lets consumers look up a specific product.

Moreover, consumers can view their account, enter their payment method and browse their order history.

Mobile apps
A mobile app is a smart move for Dean & Deluca.

Nowadays, a majority of consumers do their shopping while on the go. Therefore, having a mobile-optimized presence is optimal.

And, an iPhone app is a good start.

“I have always loved the Dean & Deluca brand,” Mr. Mason.

“They have a clear reputation for quality, and it’s an honor to help translate this into an app,” he said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York