Should luxury marketers grow their UAE retail presence?
Kering-owned Saint Laurent Paris’ plans for a new flagship store in United Arab Emirates capital Abu Dhabi will help the French fashion house strengthen customer relationships in a market with concentrated wealth.
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Bentley, Audi engage with New York Auto Show attendees via social media
Luxury automakers are upping brand engagement through social media and mobile efforts that are aimed at attendees and enthusiasts at the New York Auto Show.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Jaeger-LeCoultre propels brand via Hollywood premiere
Swiss watchmaker Jaeger-LeCoultre is putting its brand in the Hollywood spotlight through its sponsorship at the New York premiere of “The Host” March 27.
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David Yurman taps Instagram for spring lifestyle push
Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.
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Peninsula targets families, couples with New York getaways
The Peninsula New York is targeting families and couples with city getaways including new “Manhattan Retreat” and “Peninsula Family Moments Retreat” packages.
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Hermès, Cartier stand out in Travel + Leisure
Advertisers such as Hermès, Cartier and Rolex are standing out among the world travel-dominated pages of Travel + Leisure’s April food issue.
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Louis Vuitton, Bernard Arnault, Fisker and Learjet – News briefs
Today in luxury marketing – Has logo fatigue reached a tipping point?; Prince Charles knights Bernard Arnault; Fisker woes grow on staff furloughs, Dongfeng’s retreat; Who made that Learjet?
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Big problems in Big Data
Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.
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