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Beacons put a dent in CPG brands’ in-store strategies – Mobile Marketer

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February 28, 2014

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Beacons put a dent in CPG brands’ in-store strategies 
The discussion around beacons and in-store tracking is red hot right now, but consumer packaged goods brands are playing catch up to retailers that already have strong mobile strategies in place.
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FEC split decision could lead to fewer political mobile campaigns
The Federal Election Commission’s split vote yesterday on whether political mobile campaigns are exempt from disclaimers could favor big campaigns while mobile advertising companies may be hesitant to work with smaller ones.
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Condé Nast’s Brides invests in mobile to expand footprint for Live Wedding
Condé Nast’s Brides magazine’s second Live Wedding promotion is throwing mobile into the mix as a way to reach more consumers, but it is make a surprising choice by leveraging the seemingly-disappearing Microsoft Tag.
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News Corp.’s Kidspot increases app engagement 87.5pc with precise messaging
Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy more serious messages yielding higher open rates and conversion to content rates.
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Mobile Minutes: Bigger smartphones, MWC trends, growing the news business, EU and in-app purchases
Today in mobile marketing – Handset makers go big on smartphones; Key trends from the world’s biggest mobile technology show; Mobile is the linchpin to growing the news business 100x; Europe invites Apple, Google to discuss “in-app” purchases.
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