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Could Apple’s iAd network be taken more seriously?
Many large advertisers were enamored with Apple’s iAd network when it first hit the scene and companies such as Coca Cola and Geico ran interactive campaigns. However, others are simply using iAd to bolster app downloads and are not taking advantage of the network to roll out one-of-a-kind initiatives. 
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Mattel pairs toy line with iPad app to boost engagement
Mattel is banking on the iPad as a strong engagement tool for children with a new application that uses the built-in interactive elements of the device to let kids play with toys on a new level. 
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AccuWeather tackles Android fragmentation with app update
AccuWeather is making it easier for Android users to check the weather with an application upgrade that bundles customized content and push notifications into one place.
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Heineken, NeoMedia, Apigee – News briefs
News briefs – Heineken chose Life in Mobile to power mobile campaign; NeoMedia grants Microsoft license to mobile bar code patents; 57pc of app users consider purchasing holiday gifts via mobile: Apigee.
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Swarovski spans mobile, in-store for Fashion’s Night Out style competition – Luxury Daily
Today in luxury marketing – Swarovski spans mobile, in-store for Fashion’s Night Out style competition; Dolce & Gabbana portrays unrequited love in fragrance video.
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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Mobile’s mountain of measurement
When laptop, smartphone and tablet are all disconnected devices, will reach be counted as three people or one person?
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